“Right now, it's the cinematographers and editors who are creating projects. But they aren't necessarily the best storytellers. They simply know how to use the tools.”
A very key point here! There are two very separate skill sets involved in using video to tell stories. I can point a camera, and generally find my way around a non-linear editing system. I am NOT an editor, and not a shooter. I’m a word guy. A story teller. On the other hand, the guys I know who are gifted shooters and editors aren’t generally comfortable sitting down and hammering out a great script.
What does that mean? For a church, or any other organization seeking to use video, make sure you understand the real cost of doing it will. If you’re blessed to find someone who is the rare tech guru who is also a gifted writer and storyteller, do everything you can to keep them! If not, you’re going to need to plan on having two people for these two very different tasks.