A Muffin with Your Coffee?

You guys are generally quite a lot smarter than I am.  Does this seem like a good idea?

Starbucks introduced a lineup of breakfast “pairings” Monday in response to “economic pressures facing its customers.”

To sum up the story, Starbucks is creating a “value meal” pairing a coffee drink and a pastry, or oatmeal, and offering it for a discounted price.  So, they’re doing what Burger King and McDonalds have been doing for decades.

Here’s my question.  Do you really want to kick this off by “pairing” this “value” directly with the stumbling economy?

I’m not sure this is a good idea.   Tying your product to negative news?  And, is there just a sniff of the exploitive here?

What do you think?