Received an email last week from Curt Taipale, the Church Soundcheck guy, who was forwarding a question he'd received about making the shift from recording and editing a service, to going live on the web with video of your service. David was looking for best practices, and pitfalls to avoid, and how to introduce "live" to the congregation. Here's my best shot.
If you've been hanging around here at all, you know that the church I serve has been live on broadcast television for more than 30 years... so we've seen just about everything happen that can happen!
We've had a mentally unbalanced person interrupt the sermon. We've had kids, and adults pick their noses live and in living color more times than I can count. One of my directors is particularly gifted. He can make someone yawn simply by taking the camera that happens to be pointed at that person! It's amazing!
So... the jump to live is an adventure. It's that raw quality that is actually the cool thing about being live. Folks who are watching have a great opportunity to fully join in a worship experience... more than a highly edited service can ever be.
As for communicating the live dynamic to the congregation... a couple of things come to mind.
1. Cameras in people's faces are a real distraction from worship. We have cameras on both sides of the room... but they rarely shoot faces on their own side of the room. Shoot over the heads to the other side, and you'll find that members feel much less intrusion. Invest in pedestals that will let you get up high.
2. Be very careful about closeups of individual worshipers. Particularly during quiet and intimate moments, it can be intrusive. We have a rule of thumb that we want groups of three or more in a shot. In a moving shot... you can push toward an individual... but don't get too tight before transitioning to the next shot.
3. Be aware of your medium. I'm becoming more and more aware of how very, very different a broadcast feed is than an IMAG feed or a web feed. In broadcast we need wide establishing shots. In IMAG, wide shots are just kind of silly. A friend of mine once told me that if the image on the screen isn't bigger than the person in real life, it's not IMAG, it's DEMAG. Funny, but true.
Web is another animal altogether. A very, very small screen most of the time. So... you need establishing shots... but they can't be too wide, or too long. Medium to closeups are staple. We're actually struggling with web right now... recognizing that it really needs to be a separate cut than broadcast or IMAG.
4. Don't forget to allow for archive streaming. The beauty of the web is that you can be there on their schedule, not limited to yours.
5. Check your licensing. We've had this discussion in the past. Head on over here for more on those issues.
We've been doing broadcast so long that the cameras really aren't even noticed, but if I was starting again, I'd do some education with the congregation. Give them permission to opt out of cameras. Designate a small area where people who really don't want to be in camera shots can sit. Call it your "Witness Protection Program." There is actually legitimate reason to do this. We had a woman who was in hiding from an ex-husband end up on TV and it was a very real problem.
Present the live streaming as a huge positive for the congregation. It gives folks an opportunity to participate more fully in your congregation... so make it a positive in presenting it.
And finally, start right away to embrace the extra planning and prep that live requires. There's no edit to fix a bad transition! If you aren't already doing it... plan a weekly review and planning session with everyone who participates in the service.
Watch the service on video. Look particularly at transitions within the service. In a live video environment... these are killers. Whoever is next up has to be ready to go. A 20 second gap while someone moves to get to a lectern for a reading is forever! Over time, you'll find that simply watching the service and doing a critique as a group is a great help.
Streaming live to the web is not technically difficult, nor particularly expensive. But the live environment can be challenging. Make sure you're ready to take on that challenge before you give up the safety and comfort of the edit suite!