Most folks know that First Church is about to launch a new outreach into the Old Town and Arena district. The coffee house has been the subject of a great story in the Wichita Eagle, so the general word on the project is out.
Still, a few weeks back there were a bunch of details still up in the air. Still being nailed down. Just little things. Questions like "when are we opening" or "what is the place going to be called." You know. The minor stuff!
There was a lot of discussion around the table about these details. We had a staff member twitter about some of the proposals that have been floated.
But really, it shouldn't have been surprising. Social media sites in general, and Twitter in particular is all about life as it is being lived. It's radical transparency. The conversations were happening. They were big stuff in the life of this person. No surprise that they might throw up a tweet!
It just never occurred to me or anyone else around the table to say out loud "don't tweet this stuff."
It should have. Folks who would never dream of picking up a phone and calling the newspaper, or posting something on their blog might, or might not think twice about a tweet. Twitter is different, right?
Well, yes. Except that it's not.
Tweets are showing up in Google searches. Lots of folks have no idea who is following their Twitter feed. Information that might be embarrassing, or confidential, or as in this case, just not ready for prime time in a tweet is out there, for anyone to see and act upon.
You can guess what happened.
Tweet. Response. Another tweet, and another response, this time from @RedRita who is a local newspaper columnist who works for the business page.
All worked out fine in the end. We did a bit of purging of a few tweets. No worries. Good lesson.
And I'm also sure that @RedRita will be all over the story when we are ready to release the details.