I was actually there for a meeting of UMC communicators who work with a great group, UMR Communications as a publishing partner. My overwhelming impression was how worrisome it is to meet UMC communicators who literally have no exposure to what's going on in the Church (big C) outside of the denomination.
The General Conference is the every four years meeting where denominational polity and policy is argued. It's (unfortunately) a very big, public and publicized event.
It's kind of like your worst nightmare of a big family reunion, where all the relatives you don't like, or are embarassed by, or are angry all show up, and all of the family dirt that no one normally talks about is thrown out on the dining room table.
Oh, and, the media is there.
And they pick up very tiny slices, generally from far edges on both sides, and serve them up as a picture of United Methodism.
I'm not sure this is such a good idea. Sort of like making sausage in public.