I stumbled onto Mara Einstein a few months back, when I found out about a new book focused on marketing and faith. I was immediately interested! You see, Mara is an academic, honest to goodness with the credentials to back it up. She's a woman of letters! But she also backs that up with an IMPRESSIVE vita that includes stints with NBC, MTV and selling Miller Lite beer, for which I have chosen to forgive her. Miller Lite. Geez.
But anyway, I'm very much looking forward to her book, and now her blog is up and running. Judging by the first few posts... it is a must read for anyone interested in communications in a post-modern world. I loved her take on the NBC piece on LifeChurch.tv and Second Life.
In particular, I'm interested because it's clear she will look at the whole field of religion and marketing from a broader perspective than most. I'm interested to see and learn what is happening in terms of communications and marketing in other faith traditions.
Glad you're out there Mara!
Wednesday, May 23, 2007
Tuesday, May 15, 2007
Made a trip last week to Washington D.C. for a conference last week. The conference was an amazing experience I'll try to write about soon.
But I did want to let you all know that I have finally completed my pilgrimage.
Yep... I made it to Ebenezer's. Someone was too busy in Italy to give us the grand tour... but we did run into David Russell who showed us around a bit. Looking forward to spending more time there in June.
Posted by Kirk Longhofer at 5:10:00 PM
Monday, May 07, 2007
Two buddies of mine, Anthony Coppedge and Greg Atkisson have a pretty cool podcast called Creative Synergy. The latest episode is something you should take an hour to listen to. It's all about copyright. It's how to... and WHY the church should be copyright complant. It should be required listening for every worship leader, senior pastor and church tech person. Thanks guys.
Posted by Kirk Longhofer at 1:50:00 PM